Web design companies are always looking for innovative ways to increase the rates of conversions on their websites and this includes taking the help of a number of different tactics that might achieve the intended goal. Web design companies are always looking for innovative ways to increase the rates of conversions on their websites, and this includes taking the help of some tactics that might achieve the intended goal. The color structure of a site plays an essential role in the success of a website. However, before discussing which color schemes are in trend for the year 2019, you have to first understand how the use of colors can facilitate customer attraction and conversion.
However, before discussing which color schemes are in trend for the year 2019, you have to first understand how the use of colors can facilitate customer attraction and conversion.
Psychological impact of colors in web design
The color scheme of a website has a potent psychological effect on the minds of the visitors. Although, the study of the impact of color schemes and shades on the psychology of the visitor has not been completed to the end, yet there are some defining rules that are the basis of every color combination that is used in the world of web design. So as to avoid making mistakes in the use of specific colors in web design, learning about their impacts and dwelling on this information is a must. There is no stipulated, single recipe that can announce success for your web page in the field of web design as far as the use of colors is concerned, however having a clue about the classical associative series regarding the different shades and colors can prove to be a huge benefit while choosing the perfect colors for your webpage.
Perceptions vary with cultures
It is a scientifically proven fact that people from different cultures react differently to certain colors. It is their preconceived notions, social upbringing and difference in perceptions that makes them react differently to the same color as compared to a person from another culture.
There is analytical data present on this topic and it needs to
Red is a color of stimulation– Red is a color that has been seen to even increase the level of blood pressure in viewers. If your website is one that has a lot of preventive information or educational content then using this color in moderation is a great choice. However, avoid using it in excess, or use milder shades of the color so as to prevent aggression in users.
Orange is a color of energy,
YellowYellow can be associated with warmth universally- Yellow is a positive color devoid of unnecessary sharpness. It is universal and is the perfect choice for those companies that are known to earn a number of consultations.
Green is a color that embodies calmness and stability and is an ideal choice for companies that would like to symbolize those emotions. Choose green for calmness, relaxation, and positive emotions. Financial institutions or companies tackling construction would find this color to be a perfect choice.
Blue emotes transparency, reliability, and security– Blue is a color that can be associated with transparency, reliability, and security and depending on the shade of this color, a lot of desired results can be achieved. Companies like Twitter and Facebook have successfully made use of many shades of this color to create a robust digital marketing strategy.
Even in the year 2019, all trends would be based on these universal laws and will be formed accordingly. It is these laws that are most important when it comes to an ongoing trend or application of colors in the world of web design.
Most important color trends in 2019
The following segment of this article aims at giving you an insight into the various trends that will prove to be most important in the year 2019. They are as follows:
Use of gradients – Gradients are making a significant comeback in the year 2019, and have already been in fashion, making appearances in 2018. This year is presumed to be the big year for this trend, which has made a graceful comeback, being used in overlays, illustrations, backgrounds, and even user interfaces.
Ultraviolet: The color of 2019- The year 2018 has seen the use of bright and dynamic colors in websites and this color can only be described with the use of one word, ultraviolet. The trend of using color combinations that are bold and bright is just starting to gain momentum and is sure to find widespread application in the year 2019, with applications even in the sector of logo design. It has also been seen that apart from organizations making use of such bold colors, even customers are adapting well to these ongoing changes, thereby creating a demand for the use of such colors in web design.
White used to create a negative space- The creation of negative spaces by removing certain sections and making them white is a trend that has been seen in the year 2018, and there is no reason why it should suddenly vanish in 2019. This trend is capable of attracting attention and is, therefore, going to be a compelling trend of this year.
The problem of finding the perfect color combinations and best color trends to follow in the year 2019 has been made easier for you. Take our help at Inova Web Design to get the best solutions for your company as far as trending color combinations in web design is concerned. Our professionals at Inova are highly trained in the theories of aesthetics and impacts of colors and color combinations on viewers and will help you choose the perfect color for your website, depending on your business niche and needs. Choose Inova to reach the zenith in your business and make use of colors on your website that leave a positive mark in the hearts and minds of the customers.