What Is Responsive Web Design

Responsive web design definition and why is important.

What Is Responsive Website Design

Responsive website design is nothing more than making your website look good on all devices (desktops, tablets, and phones). All the content, images and videos will resize, shrink, enlarge, move and if needed hide to make it look awesome on any screen size.

One Website, Many Devices

New devices in different  screen sizes are being developed every year. A mobile responsive website will look awesome no matter the screen size.

If your website pops up in a search engine like google, and it isn’t mobile friendly, 40% of online users will go back and choose a different result.

Whats the science behind developing a mobile responsive website?

Developing a mobile responsive website includes a set of coding rules (like programming) to set website content in columns, rows, and containers that will simply overlay one to another. The bigger the screen the more columns in one row, in smaller screens they simply overlay.

As screen sizes become smaller, content starts to take up more vertical space and anything below will be pushed down, it’s called the flow.

In the following coding example we can define the different “styles” to be assigned depending on the screen size. Don’t try to fully understand the coding example just know that  developing a responsive website is more like coding a set of rules or ranges to cover the major screen sizes available.

          /* ———– iPhone 4 and 4S ———– */

/* Portrait and Landscape */
@media only screen
and (min-device-width: 320px)
and (max-device-width: 480px)
and (-webkit-min-device-pixel-ratio: 2) {


/* Portrait */
@media only screen
and (min-device-width: 320px)
and (max-device-width: 480px)
and (-webkit-min-device-pixel-ratio: 2)
and (orientation: portrait) {

/* Landscape */
@media only screen
and (min-device-width: 320px)
and (max-device-width: 480px)
and (-webkit-min-device-pixel-ratio: 2)
and (orientation: landscape) {

Can any website be converted to mobile responsive?

The answer is Yes. Any website can be converted to be mobile responsive, some require some basic tweaking while others need some major ovehaul. It all depends in the technology that the website was built with. For example a CMS (Content Management System) like WordPress, Drupal or ASP.NET  website will be easier to convert due to the use of templates while a static website (html, css and javascript) will require some major code additions.

If you are currently in discussions with a web agency about a new website or website redesign and they don’t offer to built your website mobile responsive,  I have only one thing to say to you: RUN,  RUN!

Why should I Care About Responsive Design?

Google and all major search engines will now punish you with rankings if you don’t have a mobile friendly website. Maintaining only one website is more cost effective. Users will have a better user experience and will most likely make that purchase or call.

  • Better Rankings
  • Better ROI
  • Better User Experience
  • Organized Content
  • Cost Effective

responsive vs non-responsive

Nearly 8 out of every 10 consumers would stop engaging with a piece of content if it didn’t display well on the device they were using

cheap web design

Is a responsive website more expensive?

The answer should be No. But there are still digital agencies companies that will charge you extra for developing a responsive website. Developing mobile responsive websites nowadays is pretty easy due to the use of open source (Free) frameworks and technologies like bootstrap, foundation, skeleton and many more that make responsive web development very easy and affordable. If someone is trying to sell you an outdated non-responsive website, its time to look for a professional agency.

Device Usage and Statistics – 2017

Numbers do not lie, Over the years we have seen a shift in device usage and here we have the major numbers and statistics to help you decide why going mobile responsive is the best for your website.

Desktop Vs SmartPhone

Many devices are still used throughout any given day, but smartphones has now become the dominant device for people On The Go.

Use a Smartphone 80%
Use more than one device 57%
Use smartPhone Only 27%
Use Computer Only 14%

2017 Device Usage

  • SmartPhone
  • Desktop
mobile design

The average person spends 3 hours per day on mobile devices.

68 % of emails are opened in a mobile device.

Desktops dominate working hours.

By some estimates, 60% of all Internet access is mostly mobile.

Device Usage During The Day

Desktop computers during the day. Mobile devices during the evening and night.

  • Phone
  • Tablet
  • Computer

Do not make your website visitors zoom in/out your content, redesign your website for a better user experience, better exposure and for more enjoyable internet experience.

Ready for a responsive website? We can help.