Most Popular Search Engines

Top 5 search engines in the world and in the United States.

Top Search Engines On Desktop Computers

Search Engines help us search the Internet for information, products, services, and much more. They find relevant information based on search terms and returns a list of websites or web pages where the keywords were found. Search engines use programs that contains algorithms to display relevant content. Google holds the #1 position as the most popular search engine and they explain How Search Queries Work.

As of July 2017 the top 5 search engines in the world are the following:

Google 81.12%
Bing 6.97%
Baidu 5.82%
Yahoo 4.75%
Ask 0.17%

Top Search Engines On Desktop.

  • Google
  • Bing
  • Baidu
  • Yahoo
  • Ask

Top Search Engines On Mobile Devices

Search engine usage change when people uses mobile devices. More than 60% of total web usage happens on phones and tablets. It is important to note the huge difference in search engine usage when  users are on a mobile device.

Top 5 search engines (mobile devices) in the world are the following:

Google 96.38%
Yahoo 1.21%
Bing 0.67%
Baidu 0.43%
Ask 0.03%

Top Search Engines On Desktop.

  • Google
  • Yahoo
  • Bing
  • Baidu
  • Ask

60% of all internet searches happens on mobile devices.

More than 96% of mobile searches are on Google.

#1 Google

Location: United States.

Google was founded in 1998 by Larry Page and Sergey Brin in California. Today Google offers online advertising technologies, search, cloud computing, software, and hardware. In the last year Google has increase its market share to more than 10% and shows no signs to slowing down. Google Chrome browser ranks number 1 on desktops and mobile with more than 50% of market share.

Alexa, a company that monitors worldwide web traffic, lists as the most visited website in the world.

Google is the most visited website in the world.

Google has one of the largest but also one of the greenest data center infrastructures among the world’s companies according to their website.

#2 Bing

Location: United States.
Bing is the second largest most popular search engine in the US. Bing is owned and operated by Microsoft and was originally launched in 1998 as MSN Search. Bing provides a variety of search services, including web, video, image and map search products.

Due to Microsoft Operating System popularity, the Bing search engine ranks #2 in usage and according to Microsoft its revenue has increase 17% from last year. Microsoft is the biggest operating system provider for most of the PCs and laptops throughout the world. Bing is famous for its Daily changing background image. Bing powers Yahoo! Search

#3 Baidu

Location: China.

Baidu was launched in China in 2000. Due to high population, Baidu is the major search engine in China. Baidu offers several search and community services including Baidu Baike (an online, collaboratively built encyclopedia), a searchable, keyword-based discussion forum, music services (with more than 160 million users), movie services, and several more digital services.

Yahoo is the 3rd most popular search engine in the US.

Baidu means “a hundred times”.

The primary advertising product is Baidu Tuiguang, which is the equivalent of Google Adwords, a PPC campaign where advertisers pay for ads to be displayed in the Baidu network. Baidu’s tools are all in Chinese, which makes it hard  for non-Chinese speakers to use.

#4 Yahoo

Location: United States.
Founded in January 1994, Yahoo is one of the oldest search engines available today. Mail, news and finance are a big part of Yahoo. Once the most popular website in the U.S, Yahoo slowly started to decline since the 2000s, and in 2017, Verizon Communications acquired most of Yahoo’s Internet business for $4.48 billion (in 2008, Yahoo rejected a 44 billion offer from Microsoft). Yahoo ranks #3 in the United States as the most popular search engine.

The “” domain was registered on January 18, 1995

#5 Ask

Location: United States.
Ask was founded in 1996 by Garrett Gruener and David Warthen in Berkeley, California. More than a search engine, allows users to ask questions and obtain answers to them, just like Yahoo Answers.

In 2010, abandoned the search industry and the company outsourced its web search technology and returned to its core business as a question and answer site

One search engine worth mentioning is DuckDuckGo, this search engine ranks #5 in the US. Founded in 2008, DuckDuckGo claims that it doesn’t collect or share any personal information and it doesn’t display any ads based on search history.


The financial experts advise that you should never “put your eggs in one basket” and that also applies to search engines.
Knowing the numbers will help you target the right audience while keeping your marketing budget at minimum.

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