Web Design Dictionary

Web design dictionary. Terms and acronyms that web developers and web agencies use.

Alt Attribute
An alt attribute is used to specify alternate text for an image. It provides text information about an image if used in the <img> tag so that search engines understand what the image is about.  Alt text plays a role in SEO.

ASP (Active Server Pages) is a Windows-based server-side scripting language used for creating dynamic web content.

The backend of a web site refers to the code, files and server processes that make the website work. The back-end is what the web designer builds, the front-end is what the web site visitor sees.

A Backlink is just a link from someone else’s web site to yours. The more quality backlinks your website has, the better rankings it receives from search engines.

The rate of data transfer, measured in bits per second (bit/s). The more bandwidth the faster the connection.

Beta test is the phase of software testing in which a sampling of the intended audience tries the product out. At this stage the software or website is not guaranteed to be 100% operational.

Black Hat
SEO techniques that attempt to deceive search engines like Google, Bing and Yahoo into ranking a page higher than it really deserves.

Short for web log, a blog is a website that functions almost like a diary or journal, A place to share your thoughts and your passions.

The navigational elements at or near the top of the page showing the path within the site from the homepage to the current page. For example:
Home > Pages > Web Design dictionary.

Broken Link
A link that points to a page that does not exist. A broken link produces a “404” error (not found).

Software used to access web pages. Examples are Safari, Opera, Chrome, Firefox, Internet Explorer, Etc.

A bug refers to an error, fault or flaw in any computer software or a hardware system.

Short for Content Management System. CMS refer to a software application or set of related programs that are used to create and manage digital content. Blogs, websites, software, etc.

A small text file that a web site saves on a user’s computer. The file contains information about that user.

CSS (Cascading Style Sheet) is the language for describing the presentation of Web pages, including colors, layout, and fonts. It simply makes websites look beautiful.

A database is just a collection of organized data stored in a computer, especially one that is accessible in various ways. Databases are typically used to store information like user account information, passwords, bank statements, product information, etc. A database is just like a excel spreadsheet.

Dedicated Server
In web design a dedicated server is a single web server (computer) to host one single website. All the resources on the server are exclusively for the use of the website.

Deprecation is the discouragement of use of some code, HTML tags, features, frameworks, or simply coding practices; typically because they have been superseded or are no longer considered efficient or safe – but without completely removing it or prohibiting its use.

The name by which a website is identified. www.inovawebdesign.com is our domain name. Domains can include letters, numbers and hyphens only.

Domain Extension
The notation at the end of a web address that specifies an Internet category or a country code. Examples are .com, .net, .org, .edu .mx, .ca, etc.

Dynamic WebSite
A website where the content changes based on user input. A dynamic website uses a database to store and retrieve information.

Common name for a website that sells products or services. An online shopping cart and a payment method is usually involved.

External Link
An external link is any link that goes to a different domain.

A favicon is the little icon that browsers display next to a page’s title on a browser tab to easily identify the website.

The visual structure of a website. What the end user sees in a web page.

FTP (File Transfer Protocol) is one way of transferring files across the Net. When we design a website, we first build it locally in our own computers and once is ready we upload it to your server via FTP.

GIF (Graphics Interchange Format) is a popular image format for the web. A GIF is basically an image file format that is animated by combining several other images or frames into a single file.

The main page of a website, for example the main page of this website is www.inovawebdesign.com. The homepage is the introductory page of a website, typically serving as a table of contents for the site

The host is the company that provides the web server (Computer) so that your website can be accessed from anywhere in the world.

HTML (Hypertext Markup Language) is the authoring language used to create web pages on the World Wide Web.

The index page is the most common name used for the default page shown on a website if no other page is specified when a visitor requests the site.

The Internet Protocol (IP) is the method or protocol by which data is sent from one computer to another on the Internet. Every computer connected to the Internet has an IP or IP address. An IP address looks like this 123.456.7.89.

JavaScript is a programming language used to program the behavior of web pages. Alongside HTML and CSS, JavaScript is one of the three core technologies of website creation.

JPG (Joint Photographic Experts Group) format is an image format that is commonly used in website design.

A particular word or phrase that describes the contents of a Web page.

Landing Page
In simple terms, any web page in a website that is accessed via a link from another page and/or website.

How elements (Logo, main menu, images, text, etc.) on a web page are arranged.

A link is text, an image or an area on a web page that can be clicked to open a new page.

Lorem Ipsum
Synonym for dummy text or placeholder text. It helps the designer visualize the final product.

Mailing List
A collection or list of email addresses of people who provided/subscribed to a particular email newsletter. Mailing list is also referred as news letter subscriber.

Short for “malicious software“, a term used to describe a piece of code/software designed to infect systems in order to steal or destroy data.

Meta Tag
HTML tag that provides information about a website or web page and has no effect on how the page is displayed. This tag is mostly used by web browsers and search engines to get detailed information about the website or web page.

Meta Tag
HTML tag that provides information about a website or web page and has no effect on how the page is displayed. This tag is mostly used by web browsers and search engines to get detailed information about the website or web page.

Nav Bar
Short for Navigation Bar, it is the section that contains the main menu for the website. It may contain text links, buttons, or images in a row or column that serves as a control point to link the user to sections on the website.

Not Found
Also known as a 404 error, it is a error message (web page) response by the server that a page was moved, deleted or that never existed.

The action to be connected to the internet. When you have a browser open surfing the web you are said to be online.

Opera is a web browser just like Chrome, Internet Explorer, etc.

Optimization is the process of improving a web page search engine ranking by adding or editing its contents.

Outbound Link
A link that takes the visitor to a external or different domain (website).

Page Views
The number of web page request. In simple words, the number of times users have visited a web page.

Abbreviation for Pay Per Click, It is a marketing technique in which the advertiser pays for the amount of clicks or views he receives in an online advertising campaign.

Short for permanent link is a URL that is intended to remain unchanged for many years into the future.

The smallest element of an image that can be individually processed in a video display system.

Short for Portable Network Graphics, is an image format suitable for use on websites. It supports transparency and compression. Mostly used for logos, icons and when no background color is needed.

Pop Up
A window that suddenly appears/triggers (pops up) when you select an option with a mouse, press a special function key or access a web page.

Privacy Policy
A web page in a website where the company discloses some or all of the ways a party gathers, uses, discloses, and manages a customer or client’s data.

In web development a query is a request for information from a database.

In web development ranking describes how well a site performs with search engines like Google, Bing, Yahoo, etc.

Function in a website that sends a user from one URL to another.

Robots.txt is a text file in a website created to instruct web robots (typically search engine robots) how to crawl pages on their website.

Short for Rich Site Summary is a format for delivering regularly changing web content.

Safari is a web browser that was developed by Apple Inc.

Sandbox is a testing environment that help test code or software before it goes live. We use a sandbox to design and develop websites for our clients.

Search Engine
A search engine is a software program or script available through the Internet that searches documents and files for keywords and returns the results of any files containing those keywords. Google, Yahoo and Bing are search engines.

Search Engine Optimization
Search engine optimization commonly known as SEO is a methodology of strategies, techniques and tactics used to increase the visibility and rankings of a website in an organic way (free). A SEO strategy aims to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine like Gooogle, Bing, Yahoo, etc.

Search Engine Results Pages (SERP)
Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a searcher.

Search Engine Marketing
Search engine marketing also known as SEM refers to all form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results. 2 of the most common strategies are SEO (Search Engine Optimization) and PPC (Pay Per Click).

Short for Search Engine Optimization.

Shared Hosting
Shared hosting refers to a hosting service platform where multiple websites share a large server (computer). It is more affordable since resources for the server are shared by all websites.

A site map is a document / web page in a website that list all the web pages within the website. It is basically a table of contents in the website. A sitemap informs search engines about the contents of your website.

Source Code
Source Code (generally speaking) is a text file version of a computer program or software that contains instructions that the computer follows to do something. Basically all the html, javascript, css, php, etc tags that make the website work.

Spider in web development refers to a program that surfs the Internet. This program jumps from one page to the next by following links with the purpose of store (index) all the information it finds. Search engines like Google, Yahoo and Bing makes use of spiders to collect information from and about web sites to facilitate results to its users.

Static Website
A static website contains Web pages with fixed content. Each page is coded in HTML and displays the same information to every visitor.