How Do I Optimize My Website For Local Search Results?
One way to tell Google about your local business is to include structured data in your web pages. Schema (schema.org) is a structured data vocabulary that defines entities, actions, and relationships on the Internet. By providing your location, address, phone number, type of services, zip codes of your service area, etc. as structured data you are one step ahead of your competition. Google loves to crawl well organized and well-structured websites. For this reason, it is a great idea to add structured data about your company or organization.
As an example, we will be using a real local lawn care company who we have helped design, develop, and optimize their website.
1) Add Title, Description, And Keywords Tag In Your Head HTML Section
First, make sure to do a quick keyword research to learn more about local search trends and statics in your area. We are going to be using these keywords for our page title, description, content, and image alt tags.
Next, we are going to be adding the title, description, and keywords tag in the head section of every webpage. The title tag should be 50 – 60 characters long, and description tag 50-250 characters long. According to Google, they no longer use the keyword meta tag for ranking purposes. We still add it.
2) Create Content For Your Local Business Web page
- Use the <h1> tag for the page content tile. Use <h2>, <h3>,<h4>,<h5>,<h6> tags for subtitles within your content.
- Add the researched keywords within your content, add valuable content and avoid keyword stuffing. The more relevant content you add, the better.
- Add relevant images. Make sure to optimize the images.
- Add links to other pages in your website, other local websites if they are relevant to your content, and links to your social profiles.
- Create your Google business listing, Bing business listing, and Yahoo small business listing to create some backlinks to your website.
- If you want to display reviews on search results, make sure to check our How To display Reviews On Search Results blog post.
3) Add Structured Data
Google and other search engines use structured data to understand the content of a web page, as well as to gather information about the web and the world in general. Add structured data to relevant pages in your website. For example, we have added structured data in our Chicago Web Design page to specify our local business information via JSON-LD.
JSON-LD is structured data in your web page that doesn’t affect or change the current content or HTML structure. JSON-LD allows search engine crawlers to understand information in a particular web page. Since 2015, Google announced that it would start recognizing JSON-LD as a structured data type.
Implement the suggestions in this blog post, and you will be able to increase traffic in no time. It has worked for us and will work for you, as well.