How To Optimize Images For Better SEO
Ever wonder which of your website images drives the most traffic or why your images don’t show up in image searches? Well, the answer is easy, the solution might be as easy as optimizing your images.
3 Easy ways to optimize your images
#1 Image Name
When uploading images to your website or the internet make sure you change the default file name to represent the image correctly, that image being appropriately label will make a big difference when ranking in search engines. A good rule of thumb is to label the image how you think people would search for the item, looking at your website analytics would help you determine if you need to re-evaluate your naming process.
We name the image below as “illustration-house-by-river-in-the-mountains.jpg.“ By describing the image in the file image name, you will help search engines understand and read your image which will boost your image rankings and providing some organic links back to your website.
#2 Image Format
Search engines like Google are incredibly focused on offering excellent user experience. Website loading times play an essential factor for user experience and web ranking. A quick way to speed up your site loading time is by decreasing the size of your images. The image size can be significantly reduced by just changing the file extension of the image file name. The two major file extensions for web design are .png and .jpg.
.png image format supports transparency (No background color) which increases its file size, therefore, loading slower in web browsers. Use .png file extensions only when transparency is needed.
.jpg image format is the most used in web development because of its quality and small file size. Some cameras and phones will save the image as .png format and therefore changing the file extension may be needed.
When you need to convert an image file to another format, the easiest solution is often to use your operating system’s default image editing software like Paint, Preview, etc. or to use free software like Gimp. Just open the image and navigate to Save as –> change the file extension -> Click save.
The size in pixels of your images also needs to be suitable for the platforms in which you want them to appear. For example, for e-commerce, product images should be in the 500 -1000 pixels size range while banners, sliders and other larger images should be in the 1600 – 1900 pixels range.
Make sure your images are loading properly, and they drive visitors towards your website by doing internet searches and using search engines analytics. Proper labeling and sizing can make a significant difference in your search engine ranking.
# 3 Alt Tag & Title Tag
The alt tag is an image HTML attribute that provides a text alternative description of an image for search engines.
The image title is another attribute that can be added to the image tag in HTML. The title attribute appears in a popup when a user takes the mouse over the image. This attribute provides extra information to the user giving a better user experience.
<img src="/image-file-name.jpg" alt="alternate text for image" title="A proper title attribute">
Optimized Images can boost your rankings in search engines giving you more exposure and visitors which in return provide more sales.