The Content Creation Process: Where do you start?
So, you’ve found your niche, you have some big goals in your head, and you’re ready to build a site. There can be quite a bit for you to take on here, and the list can be pretty long and intense. We’ve narrowed the list to five essentials that should be a necessary part of your content creation process.
Step 1: Generate your SEO language
Search engine optimization means that when potential clients are searching for services similar to yours, they’re more likely to find that you have exactly what they need. It requires some research, it requires some creativity, and it requires some strategizing. There are over 200 ways to improve your site’s visibility through search engine optimization, depending on your area, client base, industry, and many other factors.
How are you phrasing your services and products that you’re offering? Are you being consistent in using that phrasing? With regards to the language, is it convoluted and inconsistent? It’s important to conduct some specific research, research that will help you identify what keyword phrases people are searching for in your content area. Some sources suggest first developing a persona for your potential range of clients, to help generate questions and to find what topics they might be searching for online. You can focus on what their potential needs are and what they are likely to be typing in as they search online.
Once you have your language down, as mentioned, there are hundreds of other ways to complete SEO. Explore some of those other areas, and they’ll even help you generate potential suggestions for further content for you to create.
Step 2: Identify needs and trends in your niche
Since you’ve been researching the SEO approaches for your potential content, it’s important also to make sure you’re relevant and necessary. As you decide on your language, focus on finding out what people need or what people want when it comes to that topic. If your passion is in fashion and you’ve decided to develop a fashion-based website, featuring blogs and tips and tricks, conduct research on what people want to know in order to help provide direction for the content you create. If potential clients aren’t wondering why they aren’t supposed to wear white after Labor Day, then maybe that’s not a great place to start. If people are heading into winter weather, then perhaps it’s best to save your ideas on “Summer Style” for a later date.
The best place to start is a simple Google search.
Be creative but be useful. Create a list of ideas that could potentially be covered in your content, but also make sure they’re still ones you’re going to be interested and passionate about. You also want to consider how your SEO language will fit into your potential content here.
Step 3: Brainstorm your topics and your angle.
We’ll get in the writing process in a moment, but the bigger questions are to focus on what you want to get out of your content. Let’s say you’ve selected three areas of need for your content based on research and trends found online. For each of these areas of need, you’ll need to make a few decisions on how you want to approach writing them. First, the specific topic itself, then the general tone of the piece, the target audience, necessary SEO language, any sites you might want to link to, and key takeaways. You need to know what you want to write about and target that content towards your desired audience. You need to know the tone you’re hoping for, whether it’s fun and playful, or professional but personal, or even formal and academic. The links can also help you with visibility, since you’ll be looking to recommend other pages from your own page, and vice versa.
As a whole, this list will help you in establishing what you want to write about and in making sure you stick to that. You want to keep your content focused, but interesting, so running off on a tangent or a rant, or including information about something irrelevant, though up to date, might not serve a purpose for your readers. This brainstorming period could also be seen as a good area to consider images and photographs to supplement your content. Now, you’ve essentially built an outline of what you want to say, and you just need to fill in the gaps.
Step 4: Create the content.
Though it seems a bit intense and all-encompassing, you’ve done the thinking part of this process. The next question is, do you want to create the content yourself or are you looking to have a writer create that content for you? Regardless of which you chose, if you’ve made the list that includes your topic, tone, target audience, necessary language, links, and key takeaways, then you can either get right to work on writing your first piece, or you can send this crucial information to a writer you might have ready to go. Aim for a word count goal, 500-800 words is generally a good amount of writing to include in one blog, though be wary of going over 800 as it can seem wordy and unless you have some particularly long message to give, you can lose readers’ attention.
Step 5: Review, Edit, Publish!
The last steps are the easiest: review your content to make sure you’re satisfied with it, edit the piece using a hired editor (or at least use Spellcheck on your computer), and load the content onto your site and click, “Publish”!
It can seem a daunting task to create something from