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Is Social Media right for my business?

November 17th, 2010  |  Published in Blog  |  3 Comments


Yes. End of article.

Social Media: Facebook, Twitter, LinkedInAt first, it was a college fad. Then, it was an out-of-control monster. Now, it’s part of everyday life. This is because social media is not an entirely new thing. The concepts and human functions behind it are as old as time, but it wasn’t until this last decade that the Internet was complex enough to handle this facet of our lives. We had already transitioned mail, commerce, and advertising to the web – it was only a matter of time before it became more social.

At this point, more people use social networks than email! More than 75% of young adults with an Internet connection have a profile on a social network. Social media has overtaken – let’s just say other, less-moral activities – as the #1 activity on the web. [1] Facebook and YouTube are the #2 and #3 most visited sites on the internet (behind only Google), and Twitter is quickly rising, currently at #10. [2] Can you guess what the fastest-growing population is on Facebook? If you said females ages 55-65, I’m impressed! [1]

If you haven’t bought into the power of the web yet, I hope you do today. We’re already somewhere between the “Early Majority” and “Late Majority” in the adoption process of social media, and nobody wants to be called a “Laggard!” [3] Contact iNOVA today and let us help you get set up with the most powerful and affordable marketing tools on the planet – social media.


The NEW inovawebdesign.com

November 11th, 2010  |  Published in Blog  |  2 Comments


We’re glad you found us! Welcome to the NEW inovawebdesign.com, designed to better help you get the information you need. iNOVA believes in using our skills and resources to help people, and we count it a privilege to earn a living by serving Cincinnati in this way. The new website will show you how to take advantage of what we have to offer. Here’s what you need to know:

Options

The Options page gives you an idea of what is available to you. Maybe you’re wondering if iNOVA can help you in a certain area, or perhaps you’re unsure about what you need. This is the web page to start on.

Ideas

Next, take your options and get some Ideas of how to implement those tools for your business. See some real-life examples of how iNOVA helped others leverage the power of the web.

Prices

With so many options and different needs for each company, it’s nearly impossible to name a standard, one-size-fits-all price. On the Prices page, we offer 3 package deals for your reference. You can either take advantage of the readiness of these packages, or use them as a point of reference when we discuss your unique project.

Info

If any of your questions remain unanswered, you can either find the answers or ask for them on the Info page of our new website. This is where you can contact us directly or learn more about iNOVA.


Why WordPress?

November 10th, 2010  |  Published in Blog  |  2 Comments


After landing on only one or two pages on the iNOVA website, you probably gathered that we’re big on WordPress around here. It’s a powerful tool that’s easy to work with and infinitely flexible. With the blossoming of the Web 2.0 concept (more on that later), most of our clients now need the ability to easily make changes to their own websites without paying big bucks to distant technology companies. WordPress enables us to provide you with this kind of high-powered, low-cost solution. Here are a few FACTS that make WordPress so appealing:

Open Source

Both the program (WordPress) and the programming language (PHP) are “open source,” which means they are free to use and are backed up by free, world-wide community support. Basically, others have already written the code to get the job done, and they are willing to share it, free of charge, so we don’t have to keep re-inventing the wheel. Those who take advantage of open source software are also expected to contribute, so the knowledge and code base is constantly growing. To see what contributions iNOVA is making, visit our Open Source page.

PHP, which is known as a highly secure programming language, is also open source. Taking advantage of the open source tools available to us allows iNOVA to get your job done much faster and less expensive. We are able to start with the WordPress platform which already has a content management system (CMS) included, build a custom “theme” (look and feel) for your website, and build unique features and functions to accomplish exactly what you have in mind for your site.

Simple, not Scanty

Every time we show a client how to use their new website, the response is always “Oh. That was easy.” The WordPress Dashboard (the back end where you update your site) is simple and straightforward, yet the possibilities are endless for what your site can do for you.

Plugins

Since WordPress is open source and so many web site owners are using it, a vast collection of plugins is available ranging from displaying a random quote on your homepage to advanced Flash, social networking, and scheduling plugins. When pre-made plugins are available to us, it cuts down on iNOVA’s hours which in turn reduces your final price tag. And when there is not already a plugin that does what you need it to do, it’s much easier (and thus cheaper) for iNOVA to write a new plugin than it would be to write an entire program from scratch.


These are just a few of the advantages of building your site on WordPress. If this information has been helpful to you in making a decision about your website, visit our Info page to contact us and let us know how we can help.