Yes. End of article.
At first, it was a college fad. Then, it was an out-of-control monster. Now, it’s part of everyday life. This is because social media is not an entirely new thing. The concepts and human functions behind it are as old as time, but it wasn’t until this last decade that the Internet was complex enough to handle this facet of our lives. We had already transitioned mail, commerce, and advertising to the web – it was only a matter of time before it became more social.
At this point, more people use social networks than email! More than 75% of young adults with an Internet connection have a profile on a social network. Social media has overtaken – let’s just say other, less-moral activities – as the #1 activity on the web. [1] Facebook and YouTube are the #2 and #3 most visited sites on the internet (behind only Google), and Twitter is quickly rising, currently at #10. [2] Can you guess what the fastest-growing population is on Facebook? If you said females ages 55-65, I’m impressed! [1]
If you haven’t bought into the power of the web yet, I hope you do today. We’re already somewhere between the “Early Majority” and “Late Majority” in the adoption process of social media, and nobody wants to be called a “Laggard!” [3] Contact iNOVA today and let us help you get set up with the most powerful and affordable marketing tools on the planet – social media.